Travel along and discover the tales behind our inspiring products

discover jewels from Africa


A magical city where caravan trains full of valuables trade and shelter. At the edge of the Sahara, the crossroads between the Arabian north and African south, where the red African soil meets the golden Saharan sands. The gateway from the Arabic north to the African south.


It’s in this region, where surviving could never be taken for granted, where communities kept the closest tie to their ancestors and to the elements. To respect the natural elements and rely on the traditions and beliefs their ancestors passed on to them. Communities unite and create together, crafting powerful products in perfect harmony with nature. Powerful creations, often in primitive colours, emerge from these lands. These creations reflect the region’s ever-threatened traditions and rituals.

go back to stories