At VAN VERRE, we travel the historical trade routes. We connect with far-away cultures by selecting handmade, powerful, inspiring and colourful products for the home. We build flourishing and fair collaborations between authentic craftsmen and innovative independent retailers to provide the conscious customer with products of traditional craftsmanship that carry the story of the maker. All products in the VAN VERRE collection therefore are treasures of stories.


Successful development. At VAN VERRE, we believe in creating business opportunities that lead to shared value by paying a fair price for products and facilitating self-sufficiency. In this way, we provide livelihood opportunities for all partners taking part in our prosperity chain. As the old saying goes: “Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime.”

The preservation of culture. At VAN VERRE, we aim to conserve craftsmanship that has been passed on from generation to generation. We believe this savoir-faire, or know-how, is part of history. It is indispensable and vital for humanity and should therefore not be forgotten. By purchasing authentic products, we contribute to the preservation of traditional professions and handicrafts.

Unity. Building meaningful relationships is one of the cornerstones of VAN VERRE’s business ethic. Respect, solidarity, wellbeing and team work is at the heart of our work. We aim to be a loyal partner and our focus is on long-lasting relationships with both our suppliers and our retailers.

Everlasting design. VAN VERRE embraces and also creates high-quality products with a strong cultural value. Beautiful and functional designed handicrafts travel through time; they fit naturally into every style of interior and last far beyond a seasonal trend.

“Our aim is to generate a positive impact on the communities of our trade partners, to raise awareness around the importance of preserving artisanal handicrafts, and to have more and more of our pioneering retailers and their customers involved in our prosperity-chain.”



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